Cash vs. accrual: what's the difference, and why it matters
Cash-basis accounting records money when it actually moves — a sale counts when the payment clears, an expense counts when you pay the bill. It's intuitive, which is exactly why most small service businesses start there. Accrual-basis accounting records money when it's earned or owed, regardless of when cash actually changes hands — a sale counts when the service is delivered (even if the client pays 30 days later), and an expense counts when you incur it (even if you haven't paid the invoice yet).
For a lot of businesses, that distinction feels academic. It isn't. Say you do a large job in March but the client doesn't pay until April. On a cash basis, March looks like a slow month and April looks like a blowout — even though the actual work, and the actual profitability, happened in March. Stack that pattern up across a year and your monthly numbers stop reflecting reality; they reflect your invoicing timing instead.
Accrual accounting fixes that by matching revenue to the period the work actually happened in, and matching expenses to the period they were actually incurred in — which is also the basis lenders, investors, and most experienced advisors expect to see, because it's harder to game and easier to compare month over month.
The tradeoff is that accrual books take more discipline to keep current — you have to track receivables and payables, not just what hit the bank. That's exactly why it's worth having someone whose job is keeping that current every month rather than trying to reconstruct it once a year for taxes. Every plan we offer is built on accrual-basis monthly close by default, specifically so the numbers you're looking at reflect what actually happened in your business — not just when the money landed.
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